So you want to include customer testimonials on your site. The question now is where to put them. It's easy to assume that every new section deserves its own page, and many people create an entire testimonials page. But let's rethink that strategy.

When someone visits your website, they're looking for something specific: information about your product, answers to their questions, or perhaps solutions to their problems. While visitors might be interested in what your customers have to say, it's probably not their primary reason for being there. If you believe testimonials can help turn visitors into customers, they shouldn't be hidden on a separate page. Instead, spread them throughout your site so visitors naturally encounter them. Integrate them into your homepage, product or service pages, and even your "About Us" section.

A well-placed testimonial can be the final push that convinces visitors to try your product. Don't make them hunt for social proof; serve it up alongside your main content.

Remember, testimonials aren't just marketing gimmicks. They should be genuine stories of real people who have truly appreciated your product or service. When visitors can see the customer perspective, it's easier for them to envision themselves in that role.

In conclusion, if you do include customer testimonials on your site, spread them out!